Extraordinary content for climate brands.

In this urgent, singularly authoritative book, Bill Gates sets out a wide-ranging, practical--and accessible--plan for how the world can get to zero greenhouse gas emissions in time to avoid an irreversible climate catastrophe.

The Carbon Footprint of Everything breaks items down by the amount of carbon they produce, creating a calorie guide for the carbon-conscious.

In Net Zero, the economist Professor Dieter Helm addresses the action we would all need to take, whether personal, local, national or global, if we really wanted to stop causing climate change.

Top policy analyst and author Seth Klein reveals we can do it now because we’ve done it before. During the Second World War, Canadian citizens and government remade the economy and made the war effort a common cause for all Canadians to contribute to.

Few today realize that America's relationship with green technology is far from a recent development. 'Powering the Dream' tells the fascinating stories of the brilliant, often irascible inventors who foresaw our current energy problems and drew the blueprint for a green future.

Filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.

You’ll never walk through a forest the same way again after reading Peter Wohlleben’s Hidden Life of Trees. A few quick facts about trees: they talk to each other, they attack predators, they share food, they warn their neighbours and they raise their offspring. Yes, it’s true: forest trees are so much more alive than you knew.

Muhammad Yunus declares it's time to admit that the capitalist engine is broken -- that in its current form it inevitably leads to rampant inequality, massive unemployment, and environmental destruction.

The only way to avoid further devastation, and forestall the catastrophe of positive feedback, Monbiot argues, is a 90% cut in CO2 emissions in the rich nations of the world by 2030. In other words, our response will have to be immediate, and it will have to be decisive.

But where to start?

A brief but mind-blowing masterpiece about what we get wrong when we talk about thinking, and how we can start thinking better, conversing better, and living better.

Speaking of thinking, Shane Parrish’s Great Mental Models will change the way you think, permanently. If you’re looking for ways to improve your decision-making and sharpen your cognitive capacity, mental models are the way to do it.

Don’t write a single word until you’ve read this short book cover to cover. This is the book that has influenced by professional writing the most, and if every marketer read this book, the world would be a very different place.

If you want to learn how to infuse the personal with the political, the sensory with the abstract, the emotional with the factual, Joan Didion is the place to start, and Slouching Towards Bethlehem is the collection to start with.

Building a StoryBrand is not about writing your brand’s story—it’s about your customer’s story. Of course this is what branding is about. Your customer doesn’t care about your story. They care about their own.

From the twentieth century’s most elusive and misunderstood short story writer comes this collection of stories. V. S. Pritchett was an original man of letters, and absolutely intent on perfection. Critics still can’t make head or tail of his stories, but they agree on one thing: it’s short fiction at its finest.